Client management tools, and the overlaps that cost you money

A small practice typically ends up with six categories of client management tools, acquired one at a time for good reasons, and overlapping more than anybody notices. The overlaps are where money and accuracy are lost: two tools holding client details, two holding documents, two sending reminders. Auditing what you already have against these six categories takes half an hour and quite often removes a subscription, which is a better outcome than the new tool that prompted the audit in the first place.

The six categories

The record, which holds who your clients are. Documents, which holds what you have on them. Communication, which is usually email plus something else. Work, which is tasks or projects. Scheduling, where appointments are involved. And money, meaning invoicing or payments. Almost every product sold to practices covers two or three of these, which is why the stack overlaps: nobody bought two record systems on purpose.

Where the overlaps hurt

Two tools holding client details is the expensive one, because it produces disagreement rather than duplication and the disagreement is discovered by clients. Two tools holding documents is merely confusing. Two sending reminders is the one clients notice, because they get chased twice for the same thing, which teaches them to ignore both. Rank your overlaps by which of those three they are.

The audit, and what to do with the result

List every tool you pay for, mark which of the six categories each covers, and circle every category covered more than once. Then decide which single tool owns each category and make the others read only for it, or cancel them. The common result is one cancelled subscription and one clear rule about where clients are created, which is worth more than most feature upgrades.

Questions people ask about client management tools

Which client management tool should own the client list?

The one that everything else can read from, and that you are least likely to replace. Usually that is the record system rather than an accounting or scheduling tool.

Is it worth replacing several tools with one?

Often, if it covers the categories adequately. Weigh it against how good the specialist tools are at the one job you compete on, and keep that one if it matters.

How often should we audit the stack?

Once a year is plenty, and the natural moment is when somebody proposes buying something new. That is when the question of what it overlaps with is easiest to ask.

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